Fonts from Pinterest Predicts 2025
Pinterest recently released their trend predictions for 2025. I’ll admit I’m usually a skeptic of such trend articles which often seem like half-assed marketing opportunities, but here I was pleasantly surprised. Firstly, the trends are based on real data from Pinterest searches, and secondly, I absolutely love how they are presenting them. Major kudos to the design team involved.
Of course, what immediately caught my eye was the type. As I scrolled down more and more fonts seemed familiar, so I couldn’t help but do some digging. It looks to me that Adobe Fonts has been heavily used with more than 20 fonts in action. There is also a lot of customization at work too, with a few entirely custom and others changed heavily from the original font starting points. I have to imagine there was some serious discussion about how they wanted the titles to look and a desire for them to be at least semi-bespoke.
I’ll dish out what I unearthed in my font sleuthing and share the fonts used from Adobe Fonts, or some similar recommendations where I believe they are custom. I haven’t reproduced each title 100% accurately, instead choosing to show you the original fonts used with only minor editing (some compressing/stretching + rotating etc). You don’t want to know how many hours this took.
Futura PT
“Cherry Coded” looks to take Futura as the starting point, and condense the characters to about ~65% of the width. An interesting choice instead of starting with Futura PT Condensed, but it definitely gives more character, especially in those extra pointy ‘C’s. It’s not often something I’d recommend doing as it ends up smooshing the weight modulation of characters differently and ruining a lot of the type designers hard work, but given they have used this as a starting point and evened things out it works fine. I’ll note the joining of the ‘Y’ has been lowered too.
Obviously Variable
“Aura Beauty” makes use of the variable axes from Obviously to be able to fully control the width and weight desired without having to make any manual changes after the fact, which must have saved a lot of work. Instead they have applied a cool dissolve / stippling effect in a gradient across the characters.
Nautica
I have to assume Nautica was the starting point for “Rococo Revival”, as it is the closest script font I can find and has many similarities, but there has been some fairly heavy editing. The characters have all been made more upright, the balls on the ‘o’s have been removed at the connections, and the tops of the ‘i’, ‘a’, and ‘l’ have each been straightened (amongst other minor tweaks).
Amador, Fisterra, TT Ricks, and Rotunda Veneta
“Sea Witchery” is a rather impressive mash up of I believe 4 different fonts! Even on top of that there are a bunch of tweaks but above shows what I think was the starting point with just the fonts. Heres the fonts and the edits that have been made to it: The ‘S’ is in Amador and has the cross-stroke removed. ‘E’ is Fisterra, condensed again in width and tweaked a little. ‘A’ is TT Ricks, a little expanded and with the fun swash added for the crossbar. In Witchery, the ‘W’ and ‘C’ is Rotunda Veneta both a little condensed, and some tweaks to the front half of the ‘W’. The ‘I’, ‘H’, ‘R’, and ‘Y’ are TT Ricks. The ‘T’ and ‘E’ are Fisterra. The ‘H’ and ‘E’ have been combined into a ligature.
Swear Display Cilati
“Surreal Soirees” takes Swear Display Medium Cilati and scales it to 80% width. The only change is the addition of the swash atop the ‘i’ instead of the tittle (dot). ‘Cilati’ isn’t an official name but is ‘italic’ backwards, referencing how this is a reverse stress version of the font. This makes it a lot more funky looking, but works very well.
R41 Gotico
“Castlecore” didn’t have too many tweaks. The ‘C’ is reduced in size from the lowercase and has a stronger vertical bar added. The ‘t’ and ‘l’ were both reduced in height a little. I’m digging the hybrid calligraphic / blackletter style of Gotico.
Gill Sans Nova and ITC Avant Garde Gothic(?)
“Dolled Up” is predominantly based on Gill Sans Nova UltraBold (also referred to as Gill Sans Kayo) with a few changes. The bowls on the characters have all been risen slightly and obviously a heart was added on the ‘o’. The ‘e’ is the most interesting part to get to the bottom of. This jaunty angled style is reminiscent of a few fonts—Neue Kabel/Avant Garde/Josefin Sans each have a version of it and each not quite the same as used here! You can likely see the issue here is the weight difference to the other letters, so maybe in the manipulation to make it bolder they made some other changes too. I’m very curious how it came to be that this particular ‘e’ had to be!
Fabiola Capitals
Fabiola is used as is for “Fisherman Aesthetic” apart from the moving of the crossbar of both of the ‘H’s to be level with the those of the ‘E’s — which I have to admit I think would make more sense in general for this font.
Fisterra
Fisterra makes another appearance for “Goddess Complex”, this time on its own. Here there is a lot of compression going on again. This is actually a good example of why this is a bad idea (unless you make changes, as they did) — look at the ‘D’s here and notice hoe they appear thinner than the rest of the characters. The designers had to add some more weight back to them as they are more compressed than the other letters. The other addition was a fun ligature between the ‘O’ and ‘M’ which isn’t available in the font.
Custom(?)
“Rebel Floats” seems to be hand drawn, perhaps inspired by something like the font shown here Casey. The ‘s’ needs some attention but I like the vibe overall.
Mobley Sans Condensed and Futura PT(?)
I recognised the ‘R’s from “Terra Futura” which led me to Mobley Sans. The Condensed style matches most closely but even then it has still be tweaked more. The ‘U’s also match if you take out the notch on the bottom right and mirror the corner. The other characters here may just be drawn from lines — but given this is Terra Futura, I could spring a guess that they used Futura again as a starting point. The 'A's have either had the crossbars removed or are flipped ‘V’s.
Roca
“Primary Play” is Roca Bold, again with some horizontal scaling to condense it to ~85%. No other tweaks this time. I also featured Roca in my post on Chobani along with some similar ‘soft serif’ fonts.
Eckmannpsych
“Pickle Fix” is Eckmannpsych Small with a few tweaks to improve legibility — most notably rounding the top of the ‘C’ and thickening the ‘i’s. Clearly the team is a fan of OH no Type Co with this being the third font featured along with Obviously and Swear.
Obviously Variable and Wayfinder CF
“Moto Boho” sees the return of Obviously, a little wider, bolder, and more italic than in Aura Beauty. Interestingly it seems to have the same negative tracking so likely was a starting point for it. BOHO was quite the challenge to figure out and I’m not quite sure how I even found it to be honest. You take Wayfinder CF Thin and stretch it out to ~146% and apply ~85 negative tracking. It ends up pretty radically different, but it actually works really well. Rules are meant to be broken I guess. Last but not least the ‘O’s are mirrored vertically so the stress goes in the same angle as the italic from MOTO.
Mostra Nuova
“Peak Travel” reminds me so much of the Brooklyn Roasting Co logo. It uses Mostra Nuova Black, scaled again to various degrees and with a stroke applied to add the overlap between the letters. The styling really changes the vibe from just the standard typesetting with the font.
Custom(?)
I couldn’t find anything remotely like “Chaos Cakes” and given how interwoven all the letters are, I imagine it is completely custom. Solvent gives a similar ish vibe if you are looking for something along those lines.
Fit Variable
“Player One” features the variable version of Fit which allows you to control the weight axis. I make it out to be set around 865. Tweaks to this include rounding most of the exterior corners to soften things up, which definitely adds more of a video gamey feel. The ‘A’ seems to be a flipped (and tweaked) ‘9’, the ‘R’ has been edited to have a longer leg, and the last ‘E’ has been flipped too.
TT Ricks, Montecatini, Moret, Sway Variable, IvyMode Variable, Kensington, and Harpagan
“Mix & Maximalist” like Sea Witchery is another mega mash up. Very impressive to make this many fonts fit together so well. My version with just the fonts definitely looks more sloppy, so the tweaks they made were worth it. I make this our to be based on ‘M’—Harpagan Bold, ‘ix’—TT Ricks Medium, ‘&’—Montecatini Amplio SemiBold, ‘M’—TT Ricks Medium, ‘a’—Sway Variable, ‘x’—Kensington Compressed Regular, ‘im’—IvyMode Variable, ‘a’—TT Ricks Medium, ‘li’—Moret Book, ‘s’—TT Ricks Medium, ‘t’—Harpagan Medium. (phew!)
Overall there is a bunch of normalization which has been applied to get them all to sit together. The only part I’m not sure on is the ‘m’ which looks to be the italic version of IvyMode with the stems straightened back out. This could be something else or custom altogether though.
Obviously Variable
Ok this one was much easier to figure out at least. “Seeing Double” uses Obviously again here. This one might not even be the variable version given it matches the Wide Bold instance with ~negative 100 tracking and no tweaks.
Custom(?)
“Nesting Parties” seems to be custom lettering, likely done in a drawing application with a custom brush. It could be hand brushed and scanned, but the details look more digital. The repeat characters being different are often a giveaway that a font wasn’t used (or it could mean it’s a font with alternate characters!) Nonetheless there isn’t too much out there matching this style. Search is one which does have the same ‘hand drawn’ quality, albeit in a different vibe.
Overall themes—
Semi-bespoke: It seems 17 of the 20 title designs stared with fonts available on Adobe Fonts, then made tweaks to make them more stylistic, legible, or bring cohesion when mixing the use of multiple fonts.
Condensed: A lot of the examples have squished the characters of the original font choices a bit. Probably a stylistic choice to be able to make the titles a bit larger in size and more impactful.
Tight-not-touching: There is a lot of manual kerning at play beyond the defaults from the fonts — likely in part to all the tweaks but also following the classic trend of TNT, in which there is minimal space between characters but definitely not none.
I really love the overall finished work, it’s refreshing to see so many fonts used together so well! Hopefully these inspire you to make use of some of these options, or try your hand at combining multiple fonts too.